Many small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both. The decisions that must be made are not easy: which method of marketing will give me the most outcome for my Investment? How do we know if my marketing is working? Lets see which type of marketing is better Traditional or Digital Marketing..
Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes:
Benefits of Traditional Marketing
The Downside to Traditional Marketing
Digital or online is the mode of the global village. It is only obvious that the era of the internet will have its influence in every realm of life.
Digital marketing includes platforms like:
Benefits of Digital Marketing
So which kind of marketing is better?
Well, we would recommend both. Obviously, we are passionate about digital , because we know that it works. But we suggest to use traditional materials, too.
Traditional methods support our Digital efforts. The two do not operate in exclusion from each other. But we can use hard copy marketing materials to further strengthen a relationship with a contact, referral partner or client. You need not invest in television or radio ads, for example, but give brochures to someone who is interested in your services. Rather than taking an all or nothing approach, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.
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