SMS is a really simple and accessible way of engaging with each other and with an open rate of 98%, it is heads and shoulders above any other communication method in terms of read rate. Most people send and receive text messages on a daily basis so we know your customers will like, have access to and know how to use SMS. SMS marketing is an easy extension of branding and marketing already in progress. It can complement a company’s existing messaging channels, including print and direct mail, email, radio, and web. Combined with conventional media, SMS marketing has become the most effective tool for companies to issue promotions, contests, and marketing incentives while increasing customer loyalty.
There’s no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message is, sending a bulk SMS to your customers takes no longer than sending a text on your own phone. So, not only will you free up some precious time, but with over 90% of messages read within 3 minutes of being received you could see results immediately.
As we try and juggle our busy lives, it can sometimes feel like we have too much information to take in. Emails go unread, adverts ignored and leaflets discarded. SMS is small and simple and gets the message across instantly without any messing around. How many text messages do you receive that you don’t read?
3. Easy to Work With:
SMS marketing is simpler and less expensive than the same web-based marketing content. And SMS is compatible with pretty much every mobile phone so you won’t need to worry about alienating some users, or getting your customers on board with brand new technologies. Despite the increase in mobile applications, SMS remains one of the simplest and most effective methods of mobile marketing.
4. SMS Is Unobtrusive:
Even though the recipient receives the message immediately after it’s been sent, they don’t have to read or respond to the message immediately. They can read it on their time; initial dialogue has been developed between the recipient and the business without being demanding.
5. Easy to Share:
While it’s not always easy or possible to share content from a mobile app, SMS messages can be easily forwarded. If SMS marketing recipients share the message with friends and family, then companies gain further exposure without any extra time or effort.
In comparison to email, direct mail and face to face meetings; a text message has the lowest impact on our carbon footprint . In fact it’s almost a carbon free way of communicating, so if you’re looking for ways to make your business greener, SMS marketing is a big step in the right direction.
Most of us don’t leave the house without our mobile phone, in fact it’s probably within arms-reach 24/7. Besides meeting face-to-face or calling each customer, I can’t think of a more direct way to communicate your message whilst ensuring the message is delivered straight into the right hands, at the right time.
Most service providers will offer simple delivery reporting to check your messages have successfully been sent. If you’re looking for more intelligent tracking, the top players in SMS marketing will not only tell you when your messages have been sent successfully, but will also provide you with details on who, what and when links have been clicked ensuring you get the most from your campaigns.
9. Generate leads
Keywords are easy to set-up on an SMS shortcode and can be anything from your brand name to a memorable word. Advertise your keyword on your website, printed media or in your store, allowing customers to opt-in to your mailing list. E.g. Text SMS to 80008 for exciting news and special offers!
Not only does this provide you with lots of new contacts to communicate with but it also generates an instant lead with little effort required from you or your customer. If you want to make your customers feel really special, it’s easy to personalise each message and won’t take any extra time.
Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing. At just a few pence per messages, you can be really targeted with your campaigns without it breaking the bank.
If boosting sales and improving communication with customers are on your list of resolutions this year, but you don’t have a hefty budget and hours of spare time; SMS is a small, yet powerful, marketing tool not to be overlooked.
Businesses know that marketing is a crucial part of survival in an ever-changing market. Therefore, SMS marketing utilises the one thing that people are guaranteed to have access to no matter where they are or what time it is: their cell phone. Even though it’s arguable that SMS marketing is one of the best strategies out there helping marketers reach and interact with their consumers on a deeper level.
Looking For Social Media Marketing, SEO, SMS and Email Marketing?? You are at the right place..
For more info feel free to Reach us
Phone Number: 0891-2525254