Digital marketing is the fastest growing branch of marketing in the world today. With more people becoming connected every day, it is vital for you and your business to be able to reach new audiences. You need to keep up with the ever-changing digital landscape where technology and software are evolving, and trends are continually transforming.
Digital marketing encompasses the promotion of either products or brands via forms of digital media including websites, apps and social media channels or platforms.
It is predicted that in the near future digital marketing will replace traditional marketing approaches altogether.
It is important to establish an online presence to reach your target audience where they are most active. With online platforms, you are able to have real-time engagement with consumers and build stronger brand relationships.
Customers expect convenience and instant access to information. You need to cater to their needs and demands to be competitive online. Consumers will always go for the easiest option online and you need to be right there front and centre. Your target market are now active internet users and are online irrelevant of time or place. There are no excuses to not have some type of digital marketing strategy implemented.
Digital marketing is cost effective. It is where your competitors are and you need to keep on-trend. By using digital channels such as social media platforms, you can monitor your campaigns more effectively and demonstrate ROI (return-on-investment) more easily.
Being there when consumers conduct a Google search is imperative, or when they are browsing social media channels. You can capture their attention and drive engagement through display advertising, text ads and social advertising targeting.
consumers want to interact with brands and discuss their products in the online space, be it on forums or social media sites like Facebook and Twitter.
The reality is that traditional marketing is much more expensive and online marketing is cheaper and cost effective by comparison.
We are experiencing the rise of social web (or Web 2.0) where consumers are actively engaging, sharing and interacting with each other online. Current global trends include: social media marketing, viral videos and marketing, brands personas and identities on social platforms, highly targeted social and paid advertising.
The future of digital marketing is one of growth driven by technological innovation. We will see the convergence of technology where different device functionalities will be integrated into one singular device. Think of smartphones and tablets as prime examples. Consumer control will be far reaching as consumers have more power to project their opinions on social media.
In conclusion, digital media is far more versatile and quicker to distribute than more traditional marketing. However, don’t forget the place of traditional marketing in the greater scheme of things.
While it may be difficult to believe traditional marketing like flyers, billboards and newspaper advertising may be more broad-based in targeting, they’re still powerful tools. Your traditional marketing strategy must integrate your digital marketing plan of action. With both forms of marketing, your business will be a powerhouse.
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