Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. Facebook users in India alone have crossed 240-million mark.
Before you start marketing on Facebook, you should have these things in place:
It’s where you post content, engage with followers, and generally participate as a brand in the Facebook experience. It doesn’t cost anything to set up a Facebook Page or post content, which is great if you’re working with a limited budget.
Facebook has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach.
FB pages are similar to profiles, but for businesses, organizations, and public figures. Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed. Users also have the option to “Like” a page but not follow it. (Users also can follow some profiles.) While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have a restriction on the number of friends/fans they can have (unlike profiles, which are limited to 5,000 friends).
Facebook pages are the simplest, easiest way to get started marketing with Facebook. They’re free, relatively easy to set up (at least in their basic forms), and incredibly flexible. There’s not much of a downside, either.
Unfortunately, many companies don’t use them to their full potential; or worse, use them badly. These guidelines will help you avoid making those mistakes.
Profile Photo and Cover Image : Your profile photo should be your logo. Simple as that. The cover image is a different story. It’s really up to you to decide what to put here. Some use photos of employees, while others use fancy artwork and put their contact information in the cover image. Pick a photo that will enhance your page and draw the eye of your visitors.
“About” Section : The “About” section is prominently placed right below your company logo. This is your chance to tell anyone coming to your page what your business does.
Make sure you put good information here, telling people what you’re company does, why you’re different, and other interesting details. If you can, take the time to write it specifically for your Facebook audience. You can copy the text from the “About” page of your website or blog, if you’re in a pinch. Be sure to fill in all of your data under “Basic Info.”
Just remember to keep it friendly and informal. A casual tone usually works best on Facebook.
Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users close ads they don’t like and “Like” a page right beneath an advertisement:
Facebook has some of the most powerful targeting tools of any online advertising program.You can target people based on their interests. Say, for example, you have a product that’s targeted at baseball fans. You could enter baseball in the Interests field.Because it gathers so much demographic information about its users, Facebook has one of the best targeted advertising programs online. You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment.
Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget.
Types of FB Ads:
There are a number of ad subtypes you can choose from.
It isn’t just powerful. It’s flexible. No matter what type of company you run, it has enough different marketing options that you can tailor your marketing efforts to fit your company, your budget, and your time constraints. Yes, it can take some time to get to know all of its features, but it’s worth it.
Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.
Facebook groups bring together individuals who share a common interest. When you join a group that’s made up of people who match your target customer, you’ll have multiple opportunities to improve awareness of yourself and your business by being helpful.
How to Market within Groups:
You’ll see that people are asking a lot of questions inside groups. Find the questions that will let you demonstrate your expertise or specialised skills.
This kind of marketing is very powerful because it’s highly targeted. People need answers to their questions and if you can provide solutions on a regular basis, you and your business will start to become top of mind with members of the group. People may even start to look to you for answers by tagging you in comments.
Fortunately for small businesses, you don’t need a budget of Super Bowl proportions to get into the Facebook marketing game. Providing consistent, reliable, and valuable content that connects with fans and potential customers is your most important play. This Facebook marketing guide shares everything you need to know to develop and implement a winning Facebook marketing strategy for your brand.
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