By now everyone has seen or heard Hashtags used. Yes, I said ‘heard’ because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger recently ranted in a blog post about how the hashtag is ruining the English Language. Regardless of origin, or how you may feel about hashtags, they will not be going away any time soon.
In the early days, hashtag was only used by the social media early adopters. As understanding grew of how hashtag works, they became widely embraced by the marketing and advertising industry. Today, these are a part of pop culture.
Most people relate a hashtag with social media. Some see them as annoying disruptions to perfectly logical discussions. Others see hashtag as a way to express the thought of the moment.
Hashtag is an efficient method to find content related to specific topics, as well as the people talking about those topics.
Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using word and hashtag with success.
When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform.
If you create it, you can register it on Hashtags.org, which also provides tracking. Although you can’t prevent others from using it, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event.
You want others to use it as often as possible. If you’re using a it for a specific event, be sure to include it on social media profiles, or better yet, on the related website in a post. Too often hashtags pick up momentum, peaking interest of others that can’t find out what the hashtag stands for.
Once upon a time, Twitter was the only place hashtags were used. Now, hashtags appear online and offline – all intended to promote engagement.
Hashtags can be extremely powerful when you understand how to make them work for you. You can use them on a variety of platforms, represented in this graphic by this graphic.
Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or service? Hashtags are extremely useful in identifying the frequency and reach of topics, discussions, and tapping into audience sentiment.
Hashtags are a great way to get people talking, and let them jump into the discussion. For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter.
Hashtags are often among the most popular topics on various social platforms. Google+ calls them ‘Hot Topics’, and Twitter displays ‘Trending’. This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network.
For years, hashtags have been used to streamline communication around situations where other mediums of communication such as television, radio and print are not accessible or effective in reaching audiences.
Hashtags can also be used to share happy news and fun updates. For example, hashtags have been used to announce the birth of Prince William and Kate’s baby and annual posts by NORAD Ops Center using hashtags #Norad and #Santa tweets to provide updates on Santa’s journey around the world Christmas Eve
This is perhaps one of the greatest tools for event planners to pre-promote an event, promote the conference during the event and keep people connected after the event. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual physical attendees. The more people become engaged, the more likely they are to attend, or influence others to attend, watch live, or view after the fact.
It is also a great way to present special offers, anchor campaigns, and help customers promote the brand. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently.
These are valuable when used properly. Below are a few resources to get you started in identifying and using hashtags to expand your reach and visibility online.
Everything on the Internet is forever. They are no exception for these
One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers) across the web.Because to search and track billions of conversations published on Twitter and the web, sorted by relevance or date, performance and plan social media interactions to support your goals.
The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation.
Looking For Social Media Marketing, SEO, SMS or Email Marketing?? You are at the right place.. feel free to Reach us
Phone Number: 0891-2525254