SEO is like PR for your website. follow these Steps for Successful SEO and Get more people to visit your site by following these seven inside tips. Search engine optimisation—SEO—is one of the top ways to attract visitors to your website. Millions of people use search engines like Google and Bing each day, and if your site isn’t optimised for search, you’re missing out on countless potential customers. By doing some SEO—think of it as PR for search engines—you boost the odds that your site will be found, and increase your product or service’s visibility. Ready to get started? Here are seven essential steps.
1.Keyword Research:It allows you to understand the ways your customers are searching. For example, if you sell footwear, you might assume people are searching for your products using that word.
The Google AdWords Keyword Tool can show you this. You can enter a word and see how often people search for that word and related ones. Using the tool, I can discover that people do search for “footwear” 30 million searches per month for that word. But nearly 70 million are using the word “shoes.” That’s important to understand, because if you’re only talking about “footwear” on your site, you may be missing all those people interested in “shoes.”
2.Good Content:Once you understand what people are searching for, you can then ensure you have quality content that matches. For example, say that you sold strollers and saw that there was interest in an “all-terrain” type. Do you have a page about them? If not, that’s content you might want to create.
That doesn’t mean you make a page called “All-Terrain Strollers” and just fill it with nonsensical copy, such as:Looking for all-terrain strollers? We have the best all-terrain strollers you’ll find. All-terrain strollers are like regular strollers, only they work on all terrains. All-terrain strollers are popular, which is why we sell them. Would you want to read that? There’s a difference between just using a word over and over in copy and having great content about a topic. Great content adds value, and helps inform and guide readers.
3.Accessibility: Once your content is online, can the search engines actually find it? Search engines need to be able to “crawl” your website and locate pages that they can add to their searchable “book” or “index” of the Web. It’s possible to block them without realising this. Here’s a fast, easy test to tell. Search for your website on Google or Bing by using the site: command ahead of your domain name, like this: site:mydomain.com
If you don’t see any or only a few of your pages, you might have an indexing problem. Another issue is whether your pages are heavy on images or multimedia content. Search engines like text. Whatever you can copy-and-paste from a page and put into a program like Notepad or TextEdit, that’s what they’re going to “see.” Images and multimedia content can be great to include on a Web page. But don’t let them be the only thing on your page. Have textual content too. Search engines will like this, as will your human visitors.
4.Health Check:Closely related to accessibility, there are ways you can check on the “health” of your site, in terms of SEO. Two leading ways are free and trustworthy, offered by the search engines themselves.
Google Webmaster Central is a toolset and advice resource offered by Google. Bing Webmaster Tools is a similar resource offered by Bing. Enroll your site in these services, and they’ll alert you to site issues such as whether you’ve been hacked or if your site is having crawling problems. They also provide data on things like how people are linking to you and the top terms people are using to reach your website.
5.Build Links: Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web. SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.
6.Be Social:There is one legitimately easy way to earn those hard linksby being social. Get your site on Twitter, Facebook and especially Google+. Share your content through these and other appropriate social channels. In turn, your followers may share it with others. All that sharing is a “social signal” that search engines are beginning to use to help understand what’s good content.
7.Be an Author:Google has a system called “Authorship” that allows you to link a page back to your Google+ account. Why bother? For one, it allows you to have your image appear next to stories you’ve authored. It also allows you to see how popular stories are on Google that you have created across a wide range of sites. In the future, authorship might even turn into an “Author Rank” way for Google to understand which pages are from trustworthy, respected people and thus should rank better.
Don’t feel like you have to do everything at once. Cover these seven essentials, and you’re well on your way to SEO success.